Window & door companies — planning application leads | PlanWatch
PlanWatch Demand Radar · for window & door companies

Homeowners who will need new windows and doors — months before they search for you.

Every extension, loft conversion and garage conversion ends with a glazing package. Explicit window-replacement applications name the job itself. We post you the addresses while the shortlist is still empty.

14,652 matching applications hit the UK register in the last 30 days — filtered down to just the councils or postcode areas you cover.

Why the register beats every other lead source

Portals sell the same enquiry to five of your competitors at once.
By the time a homeowner googles "windows near me", the builder has often nominated a supplier.
Canvassing streets blind wastes letters on homes with no project.

A typical replacement or new-glazing package runs £5,000–£25,000. One converted letter can cover a year of Radar.

Exactly what we match for window & door companies

This is the real matching table, not marketing. Every lead row you receive shows its trigger, demand window and confidence — and the reasoning is printed on the row so you can sanity-check every address before it's mailed.

TriggerExample from the registerDemand windowConfidenceWhy it matters to you
Replacement windows / doorsReplacement of existing timber windows with UPVC double glazed unitsnow – 2 monthshighexplicit fenestration work in the application itself
Loft conversion / dormerLoft conversion with rear dormer and 3 no. rooflights2 – 5 monthshighrooflights and dormer glazing follow the structural work
Kitchen extension / open-plan kitchenSingle storey rear extension to form open plan kitchen diner2 – 5 monthshighkitchen extensions are typically finished with bifolds/rooflights
Two-storey / first-floor extensionTwo storey side extension and single storey rear extension4 – 7 monthshighglazing is ordered once the shell is weathertight
Single-storey extensionHouseholder Planning Application - Single storey rear and side extension3 – 6 monthshighbifolds/windows/doors go in once weathertight
Garage conversionGarage conversion to habitable accommodation1 – 3 monthshighgarage door is replaced with a window/infill unit
Conservatory / orangery / porch / garden roomErection of a conservatory to rear1 – 4 monthshighthe structure is mostly glazing
New dwelling(s) / self-buildPlanning Application for the erection of a two storey dwelling with garage5 – 10 monthsmediumglazing package late in a new-build programme
Outbuilding / annexe / detached garageHouseholder Planning Application - Detached garage.2 – 5 monthsmediumdoors/glazing to finish
Extension (storeys unspecified)Proposed rear extension and internal alterations3 – 6 monthsmediumglazing follows, scale unknown
Change of use to residential / HMOChange of use from office (Class E) to 4 no. residential flats3 – 9 monthslowconversions usually need fenestration work, but scope/timing vary widely
Renovation / alterations (catch-all)Refurbishment and alterations to existing dwelling1 – 6 monthslowalterations often include fenestration — unconfirmed

Fenestration applications are actionable immediately; extension glazing lands 3–6 months after consent. Demand windows are measured from the expected decision date. Refused and withdrawn applications are dropped automatically. How the demand windows are built →

See what’s in your patch

Type the councils or postcode areas you actually work. We will run the last 90 days of the public register through the same trigger model your batches use and tell you how much matching demand is sitting in it right now.

Counts only. High and medium confidence matches, deduplicated to one line per application. The site addresses, planning references and per-row reasoning are what a subscription buys.

How it works

1. Pick your patch

The councils or postcode prefixes you cover — a town, a county, or several.

2. We scan the register

Every month we cross live planning applications from 378 UK councils with the trigger model above and score the demand window.

3. You get a mailing list

A deduped, mailing-house-ready CSV of "Owner/Occupier" addresses — one household, one letter, prior recipients suppressed automatically.

Sample leads (anonymised)

TriggerAreaPropertyExpected demand
Replacement windows / doorsCO15A property near CO15 ●●●now – 2 months
Loft conversion / dormerCO12A property near CO12 ●●●2 – 5 months
Kitchen extension / open-plan kitchenCO13A property near CO13 ●●●2 – 5 months
Two-storey / first-floor extensionCO16A property near CO16 ●●●4 – 7 months

Real batches show the full site address, planning reference, score and reasoning. Samples are illustrative.

The rules (non-negotiable)

Postal outreach only. Mail only — no email, no SMS, no cold calls. Each letter should cite the planning reference and carry an opt-out address. The data is from the public planning register; we store no applicant names and address letters to "The Owner/Occupier".

Start your subscription

£149/month · window & door companies · your patch

Exclusive cover available: one window and door installation subscriber per patch — first come, first served. If your area is already taken, we'll tell you before you pay anything.

Already a subscriber? Open your dashboard →

Straight answers

Do you cover commercial glazing?
The triggers are tuned to householder work — extensions, conversions, replacements. Large multi-dwelling schemes are deliberately demoted because they buy through national supply chains.

How to actually work these leads

A list is not a pipeline. What to send, when to send it, how many times to follow up and the compliance line we hold: how to turn planning applications into jobs →

PlanWatch Demand Radar · leads sourced from the public UK planning register · postal outreach only. All trades · The guide