Kitchen extensions are declared in the planning register 2–5 months before the kitchen is bought.
Most single-storey rear extensions exist to house a new kitchen/diner. The homeowner picks the kitchen while the shell goes up — your brochure should be in the house before the showroom visits start.
6,674 matching applications hit the UK register in the last 30 days — filtered down to just the councils or postcode areas you cover.
Why the register beats every other lead source
Extension-grade kitchens run £15,000–£50,000+. The register dates every one before the shortlist forms.
Exactly what we match for kitchen companies
This is the real matching table, not marketing. Every lead row you receive shows its trigger, demand window and confidence — and the reasoning is printed on the row so you can sanity-check every address before it's mailed.
| Trigger | Example from the register | Demand window | Confidence | Why it matters to you |
|---|---|---|---|---|
| Kitchen extension / open-plan kitchen | Single storey rear extension to form open plan kitchen diner | 1 – 4 months | high | the application names the kitchen project itself |
| Two-storey / first-floor extension | Two storey side extension and single storey rear extension | 3 – 7 months | low | ground-floor rework often includes the kitchen — unconfirmed |
| Single-storey extension | Householder Planning Application - Single storey rear and side extension | 2 – 5 months | medium | most single-storey rear extensions house a new kitchen/diner |
| New dwelling(s) / self-build | Planning Application for the erection of a two storey dwelling with garage | 5 – 10 months | medium | kitchen package is specified late in the build |
| Extension (storeys unspecified) | Proposed rear extension and internal alterations | 2 – 6 months | low | extensions often include the kitchen — unconfirmed |
| Renovation / alterations (catch-all) | Refurbishment and alterations to existing dwelling | 1 – 6 months | low | refurbishments frequently replace the kitchen — unconfirmed |
Kitchen decisions land 2–5 months after consent on single-storey extensions; later on new builds. Demand windows are measured from the expected decision date. Refused and withdrawn applications are dropped automatically. How the demand windows are built →
See what’s in your patch
Type the councils or postcode areas you actually work. We will run the last 90 days of the public register through the same trigger model your batches use and tell you how much matching demand is sitting in it right now.
Counts only. High and medium confidence matches, deduplicated to one line per application. The site addresses, planning references and per-row reasoning are what a subscription buys.
How it works
1. Pick your patch
The councils or postcode prefixes you cover — a town, a county, or several.2. We scan the register
Every month we cross live planning applications from 378 UK councils with the trigger model above and score the demand window.3. You get a mailing list
A deduped, mailing-house-ready CSV of "Owner/Occupier" addresses — one household, one letter, prior recipients suppressed automatically.Sample leads (anonymised)
| Trigger | Area | Property | Expected demand |
|---|---|---|---|
| Kitchen extension / open-plan kitchen | CO15 | A property near CO15 ●●● | 1 – 4 months |
| Two-storey / first-floor extension | CO12 | A property near CO12 ●●● | 3 – 7 months |
| Single-storey extension | CO13 | A property near CO13 ●●● | 2 – 5 months |
| New dwelling(s) / self-build | CO16 | A property near CO16 ●●● | 5 – 10 months |
Real batches show the full site address, planning reference, score and reasoning. Samples are illustrative.
The rules (non-negotiable)
Start your subscription
£149/month · kitchen companies · your patch
Exclusive cover available: one kitchens subscriber per patch — first come, first served. If your area is already taken, we'll tell you before you pay anything.
Other trades we cover
Window & door companies · Conservatory, orangery & garden room installers · Bricklayers & building contractors · Roofing contractors · Spray-foam removal specialists · Loft conversion companies · Landscapers & driveway contractors · Solar installers · Heat pump & heating engineers · Scaffolding firms · Skip hire & waste companies · Demolition & strip-out contractors · Tree surgeons & arborists
How to actually work these leads
A list is not a pipeline. What to send, when to send it, how many times to follow up and the compliance line we hold: how to turn planning applications into jobs →