Every household in your patch spending five figures on their home — and every new unit that will need selling.
Two things planning data tells an agent. A family extending or converting is improving to stay or to sell, and the agent they have heard of for two years is the one they ring. A new dwelling or a conversion to flats is a unit that has to be sold or let, and that instruction is decided long before the scaffolding comes down.
15,072 matching applications hit the UK register in the last 30 days — filtered down to just the councils or postcode areas you cover.
Why the register beats every other lead source
One instruction at an average UK fee covers the subscription for well over a year. The register hands you every improving household and every new unit in the areas you actually cover.
Exactly what we match for estate & letting agents
This is the real matching table, not marketing. Every lead row you receive shows its trigger, demand window and confidence — and the reasoning is printed on the row so you can sanity-check every address before it's mailed.
| Trigger | Example from the register | Demand window | Confidence | Why it matters to you |
|---|---|---|---|---|
| Loft conversion / dormer | Loft conversion with rear dormer and 3 no. rooflights | 12 – 24 months | medium | a household spending this much is improving to stay or to sell — the agent who is visible during the build is the one they ring |
| Kitchen extension / open-plan kitchen | Single storey rear extension to form open plan kitchen diner | 12 – 24 months | medium | a household spending this much is improving to stay or to sell — the agent who is visible during the build is the one they ring |
| Two-storey / first-floor extension | Two storey side extension and single storey rear extension | 12 – 24 months | medium | a household spending this much is improving to stay or to sell — the agent who is visible during the build is the one they ring |
| Single-storey extension | Householder Planning Application - Single storey rear and side extension | 12 – 24 months | medium | a household spending this much is improving to stay or to sell — the agent who is visible during the build is the one they ring |
| Garage conversion | Garage conversion to habitable accommodation | 12 – 24 months | medium | a household spending this much is improving to stay or to sell — the agent who is visible during the build is the one they ring |
| Conservatory / orangery / porch / garden room | Erection of a conservatory to rear | 12 – 24 months | medium | a household spending this much is improving to stay or to sell — the agent who is visible during the build is the one they ring |
| New dwelling(s) / self-build | Planning Application for the erection of a two storey dwelling with garage | 6 – 18 months | high | a new or converted dwelling needs selling or letting, and the instruction is decided long before completion |
| Outbuilding / annexe / detached garage | Householder Planning Application - Detached garage. | 12 – 24 months | medium | a household spending this much is improving to stay or to sell — the agent who is visible during the build is the one they ring |
| Extension (storeys unspecified) | Proposed rear extension and internal alterations | 12 – 24 months | medium | a household spending this much is improving to stay or to sell — the agent who is visible during the build is the one they ring |
| Change of use to residential / HMO | Change of use from office (Class E) to 4 no. residential flats | 6 – 18 months | high | a new or converted dwelling needs selling or letting, and the instruction is decided long before completion |
| Renovation / alterations (catch-all) | Refurbishment and alterations to existing dwelling | 12 – 24 months | medium | a household spending this much is improving to stay or to sell — the agent who is visible during the build is the one they ring |
Householder improvements are a 12–24 month vendor pipeline, not this month's listings. New dwellings and residential conversions are nearer: 6–18 months from application to something that needs selling or letting. Demand windows are measured from the expected decision date. Refused and withdrawn applications are dropped automatically. How the demand windows are built →
See what’s in your patch
Type the councils or postcode areas you actually work. We will run the last 90 days of the public register through the same trigger model your batches use and tell you how much matching demand is sitting in it right now.
Counts only. High and medium confidence matches, deduplicated to one line per application. The site addresses, planning references and per-row reasoning are what a subscription buys.
How it works
1. Pick your patch
The councils or postcode prefixes you cover — a town, a county, or several.2. We scan the register
Every month we cross live planning applications from 378 UK councils with the trigger model above and score the demand window.3. You get a mailing list
A deduped, mailing-house-ready CSV of "Owner/Occupier" addresses — one household, one letter, prior recipients suppressed automatically.Sample leads (anonymised)
| Trigger | Area | Property | Expected demand |
|---|---|---|---|
| Loft conversion / dormer | CO15 | A property near CO15 ●●● | 12 – 24 months |
| Kitchen extension / open-plan kitchen | CO12 | A property near CO12 ●●● | 12 – 24 months |
| Two-storey / first-floor extension | CO13 | A property near CO13 ●●● | 12 – 24 months |
| Single-storey extension | CO16 | A property near CO16 ●●● | 12 – 24 months |
Real batches show the full site address, planning reference, score and reasoning. Samples are illustrative.
The rules (non-negotiable)
Start your subscription
£149/month · estate & letting agents · your patch
Exclusive cover available: one sales and lettings instructions subscriber per patch — first come, first served. If your area is already taken, we'll tell you before you pay anything.
Straight answers
Is this a list of people about to sell?
No, and anyone selling it that way is guessing. It is a list of households putting serious money into their property, which is the population future vendors come from, plus new and converted units that will need an agent. It is a pipeline to farm, not this month's listings.
Do large developments count?
Yes, and they are the strongest signal in the file. Big schemes are demoted for the building trades because a national contractor already has the work, but a forty-unit scheme is exactly the instruction an agent wants, so it is never demoted here.
Does exclusivity mean no other agent in my town?
It means no other agent subscriber on the areas you hold. The applications are public and anyone can read the register themselves — what you are buying is that we are not selling the same worked list to the agent down the road.
Other trades we cover
Window & door companies · Conservatory, orangery & garden room installers · Bricklayers & building contractors · Roofing contractors · Spray-foam removal specialists · Loft conversion companies · Kitchen companies · Landscapers & driveway contractors · Solar installers · Heat pump & heating engineers · Scaffolding firms · Skip hire & waste companies · Demolition & strip-out contractors · Tree surgeons & arborists
How to actually work these leads
A list is not a pipeline. What to send, when to send it, how many times to follow up and the compliance line we hold: how to turn planning applications into jobs →